Expand Your Marketing Team with GoodCents Consulting Services

In a deregulated environment, today’s utilities often must augment their in-house expertise to effectively revisit the merits of demand response programs, develop new services to meet customer demands, or interact successfully with competitors and regulators. The GoodCents Consulting Services team brings together traditional marketing skills combined with a deep understanding of the utility business, gained through more than 150 years of experience with some of the leading utility companies in the country. The services we offer include:

Marketing Program Evaluation

We carefully follow the economic principles of applied cost-benefit analysis in all our program evaluation work. These principles will lead to rational decisions and persuasive arguments about whether or not to continue or modify a marketing program.

Marketing Program Development

With our market research and forecasting skills, our understanding of the marketing process, and our experience in program implementation and evaluation, GoodCents brings together the needed skills to help utilities develop successful marketing programs.

Market Research

We offer a full range of qualitative and quantitative market research tools and applications providing the knowledge required to effectively meet profitability needs and manage business risk.

Market Forecasting

Understanding and managing forecast risk requires tools that are designed to quantify the consequences of unusual market circumstances and assess their likelihood. We bring together a blend of economic, statistical, and meteorological expertise with substantial experience applying it to energy markets.

Load Research

Load research is a pivotal part of all credible market research, forecasting, pricing, program development, and program evaluation activities. To many, load research means measuring an actual energy usage profile. We believe that high quality load research must also answer why the usage profiles are as they were measured — and how they would  look under different conditions.

Pricing and Rate Design

The importance of pricing goes beyond helping to deliver a consistent marketing message; pricing must also recover costs and produce sufficient returns. We offer expertise in creative rate design, customer research, segmental load analysis or price response, and marketing.

In addition to Consulting Services, GoodCents provides a full range of Implementation Services, including experienced and qualified installation technicians, fully automated routing and tracking systems, call center services, and program and project management. Combine these implementation services with professional marketing services to obtain a total turnkey business solution.