About Us 

Delivering Value and Savings

GoodCents develops and manages utility-sponsored mass-market demand response and energy efficiency programs for residential and small business customers. We offer a full range of professional program services, including program design, marketing, customer recruitment, implementation, program evaluation, and long-term customer care — to create a total turnkey business solution tailored to your specifications.

Implementation History Speaks for Itself 

GoodCents has extensive experience with installations of load control devices in locations across North America. Founded in 1977, we have provided critical implementation, energy efficiency, and research and data analysis services to utilities for over 30 years.

Our unmatched installation and custom service process have proven themselves over the past three decades through successful work with 150 utilities.

Custom Marketing and Program Services 

The professional services we offer with our turnkey programs are also available to you separately (a la carte). Many utilities no longer have the luxury of their own marketing services and program design professionals — and so the years of utility experience our management team has in areas of key importance are a valuable resource for you.