Our Company
Company History
Founded by utility professionals, GoodCents is the leader in full-scale, demand-side services for utilities ranging from Demand Response, Advanced Metering Infrastructure, and Smart Grid to Load Research, Measurement & Verification and Energy Efficiency. GoodCents handles everything, from the initial research and development of programs, to their marketing, implementation, and ongoing measurement and verification.
GoodCents has a 32-year track record of helping some of the largest utilities in North America devise and implement new programs. GoodCents understands how regulatory bodies impact your strategies and day-to-day operations; how customer needs can often be at odds with federal energy regulations; and how important customer satisfaction is to your success.
Originally founded as A&C Enercom, GoodCents assumed its current name in 2001 and has since experienced unprecedented growth. Today, GoodCents employs nearly 500 marketing, customer service, and utility professionals who manage all of our demand-side management programs. With over 50 active utility relationships, GoodCents has become the leader in the delivery of complex integrated service offerings to achieve the ever-increasing program requirements.
Management Team
William A. Rodgers
Chief Executive Officer and President
William Rodgers has served as our President and CEO since December, 2007. In this role he is responsible for setting the overall strategy and direction of the business, including leading the senior management team in the development and delivery of our programs and services to our customers. Prior to joining GoodCents, Mr. Rodgers was President and CEO of EMCOR Facilities Services, a billion dollar subsidiary of EMCOR Group, leading the outsourcing relationships with major corporations of facility, energy and real estate activities. Prior to EMCOR, Mr. Rodgers was responsible for the North American operations for Johnson Controls Integrated Facility Management business. With over 25 years of experience in the service sector, Mr. Rodgers has led business efforts covering all aspects, including complex outsourcing relationships, route-based productivity driven environments, consultative partnering arrangements, and strong performance-driven assignments.
Kevin Craig
Chief Operating Officer

Kevin Craig comes to GoodCents with over 25 years experience of senior leadership in technical service-based field delivery. Most recently, Mr. Craig was the President of the Site Based Services for EMCOR Facilities Services, where he served for eight years leading over 3,000 personnel.
In his role as COO, Mr. Craig has responsibility to drive the company’s operational and service delivery functions to our utility clients across North America.
Verome Johnston
Chief Financial Officer

Verome Johnston has served as our Chief Financial Officer (CFO) since March, 2008. In this role, he is responsible for all aspects of finance and administration, including oversight of our financial reporting systems and processes. Prior to joining GoodCents, Mr. Johnston was CFO for CDC Software and acting CFO of CDC Corporation. Previously, he had served as vice president and CFO of Ross Systems, Inc., a company acquired by CDC Corporation in August 2004. Immediately prior to joining Ross Systems in 1998, Mr. Johnston served as vice president and CFO of Market Area North America for Sunds Defibrator, where he had been employed since 1991. Prior to that, Mr. Johnston was employed with Deloitte & Touche.
Jason Oliver
Chief Information Officer
As CIO, Jason Oliver has overall responsibility for Information Technology within GoodCents. In this role, he oversees software development and leads technology acquisition and governance. His team works closely with Operations to facilitate project startups and provide on-going support for GoodCents’ portfolio of service offerings.
Mr. Oliver has over 20 years of experience in technology and software development, centered on work management and field service operation. Prior to GoodCents, Mr. Oliver worked at Turnpoint Solutions, where he consulted with utility and transit companies in the implementation of large enterprise field service solutions. Prior to Turnpoint Solutions, Mr. Oliver was the Vice President of Services in the utility vertical at VirayNet, a leading provider of field service products and solutions.
Investors
GoodCents is principally owned by OCM/GFI Power Opportunities Fund II, a private equity fund managed by the GFI Energy division of Oaktree Capital Management, L.P. This group manages approximately $1.5 billion in capital, all composed of successful, profitable businesses that provide the equipment, software, services and systems for utilities and other energy companies.
Market Coverage
GoodCents has a greater than 95 percent customer satisfaction rating and currently works with a large number of investor owned utilities, co-operatives, as well as municipalities. If you would like to find out more about who we serve, please contact us.
